xrraa 29 Questions 72 Answers 1 Best Answer 125 Points View Profile 0 xrraa Asked: December 31, 2020In: Company Why did UrbanClap change its name as an urban company? 0 Why did UrbanClap change its name as an urban company? abhiraj bhalabhiraj bhal emailabhiraj bhal urbanclapabhiraj singh bhalceo of urbanclapindiastartupurban company ceourbanclap ceourbanclap ceo emailurbanclap founder Share Facebook 1 Answer Voted Oldest Recent xrraa 29 Questions 72 Answers 1 Best Answer 125 Points View Profile xrraa Added an answer on January 4, 2021 at 11:28 am Here’s why UrbanClap changed its name to Urban Company. The word ‘clap’ inside their old brand name UrbanClap could have a negative meaning in some cultures They wanted to create a single umbrella brand, consistent across all the markets they would expand into This new brand name Urban Company could help them house multiple sub-brands inside it More details below – In an article, he stated that this is being done as a repositioning exercise as Urban Company now offers 7 key verticals to achieve their vision of becoming a horizontal gig marketplace. The 7 service verticals being Beauty, Spa, grooming, repairs, cleaning, painting, fitness, and yoga. Mr. Abhiraj Bhal further added that they’ll make Urban Company an umbrella brand which will then house all their sub-brands. And they’ll carry the same name for all of their markets including India and other international markets like Abu Dhabi, Dubai, Sydney, and Singapore. In a video interview with CNBC TV-18, he mentioned in some markets the word ‘Clap’ could be taken in a negative connotation, which was one of the reasons they decided to go with their plan to rename and rebrand UrbanClap to Urban Company. Source of this article UrbanClap rebrands itself as Urban Company 1 Reply Share Share Share on Facebook Share on Twitter Share on LinkedIn Share on WhatsApp Leave an answerCancel replyYou must login or register to add a new answer.