0 Anonymous Asked: June 9, 2021In: Search Engine Optimization What is the main difference between PPC & SEO? 0 . ppcseo Share Facebook 1 Answer Voted Oldest Recent pooja 5 Questions 60 Answers 0 Best Answers 145 Points View Profile pooja Added an answer on June 9, 2021 at 2:49 pm The biggest difference between PPC and SEO is that PPC focuses on paid traffic, while SEO focuses on organic/free traffic. PPC focuses on pay-per-click advertising, and you can expect to see PPC ads at the top portion of search engine results, labelled with an “Ad” icon to the left of the Ad copy. Instead of trying to rank organically, PPC Advertisers are looking for performance immediately for their campaigns. They are looking for positive ROI by finding excess value on selling a service/goods LESS the cost of the click into the website. Advertisers are able to track everything related to the sale/traffic from the actual search query of the user to the search term bidding on (whether it is exact/broad/phrase). This is what makes PPC management services very attractive because it allows you to be very performance-oriented so that you can optimize and build the best sales funnel for your ad. Instead of competing for “best SEO practices” to rank organically, PPC is all about who can show the most relevant ad and pay the most for the click, with a single objective of ranking their ad to the highest position/first page of search results. SEO focuses on the core aspects of search engine optimization, with the sole purpose of organically ranking your website to as high of a position as possible when users search for relevant keywords related to your website. SEO is broken down into 2 components: onsite and offsite. Onsite SEO focuses on your website’s infrastructure, making your website as visible as possible for Google’s crawlers. The more visible you are, the more resources Google will allocate in crawling your site. Things like proper use of browser caching, H1/H2 tags, page loading speed, creating content with relevant keywords, etc, all play a vital role in onsite SEO. Offsite SEO focuses on getting “backlinks” or referral traffic from other websites that have strong domain authority. This enables Google to allocate even more resources as they see your site as being more important due to the fact that you are being featured/linked from other websites. SEO is all about natural ranking. PPC and SEO can definitely work together and in fact, help boost each other’s performance as well. 0 Reply Share Share Share on Facebook Share on Twitter Share on LinkedIn Share on WhatsApp Leave an answerCancel replyYou must login or register to add a new answer.