Pay-per-click marketing is a way of using search engine marketing to generate clicks to your website. pay-per-click is a model of Internet Marketing Singapore in which advertisers pay a fee each time one of their ads is clicked. Pay per click marketing is also known as search engine marketing which appears at the top and right side of a search engine results page (SERP).PPC is a form of online marketing where the promoters only pay if someone clicks on their ad.