RAJESH SURESH DAKE Raigarh, India 210 Questions 106 Answers 0 Best Answers 32 Points View Profile 0 RAJESH SURESH DAKE Asked: February 22, 2020In: Marketing What is niche marketing? 0 What is niche marketing? Share Facebook 1 Answer Voted Oldest Recent RAJESH SURESH DAKE Raigarh, India 210 Questions 106 Answers 0 Best Answers 32 Points View Profile RAJESH SURESH DAKE Added an answer on February 22, 2020 at 4:20 pm In short, a market niche strategy means focusing on a smaller segment of a certain market. It can be on a certain topic, type of business or demographic. For instance, if you want to make money in the Health and Fitness market you will immediately notice that the competition is absolute murder. So you start focusing on a subset of this market, for instance Fitness for people with an injury. Niche markets are mostly used by (affiliate) marketers, but I can advise them for almost any business, whether you’re a freelance copywriter, webshopowner or Social Media Consultant. As a Social Media Consultant you can focus on a specific type of client: for instance working for small businesses like restaurants or dentists in your area. The advantages are: less competition more money more specialization more referrals less dissatisfied customers 0 Reply Share Share Share on Facebook Share on Twitter Share on LinkedIn Share on WhatsApp Leave an answerCancel replyYou must login or register to add a new answer.