RAJESH SURESH DAKE Raigarh, India 210 Questions 106 Answers 0 Best Answers 32 Points View Profile 0 RAJESH SURESH DAKE Asked: February 22, 2020In: Marketing What is “inbound marketing”? 0 What is the meaning of “inbound marketing”? Share Facebook 1 Answer Voted Oldest Recent RAJESH SURESH DAKE Raigarh, India 210 Questions 106 Answers 0 Best Answers 32 Points View Profile RAJESH SURESH DAKE Added an answer on February 22, 2020 at 4:18 pm Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business. Inbound marketing offers numerous benefits: Shape a brand preference and influence future purchases. Generate social media shares and inbound links. Put customers in the driver’s seat. Help fuel search engine optimization efforts. Increase brand awareness. Enable customers to engage with your brand at their point of need, 24/7. Generate qualified leads for less money (when compared with traditional marketing). Types of Inbound Marketing SEO Search engine optimization is an integral part of effective inbound marketing. Using effective keyword analysis, well-structured site design and other SEO “best practices” to launch your company to the top of search results will ensure that your content is being seen by the right audience and bring in the right leads. Blogging By far the most common form of inbound marketing, blogging can play a powerful role in driving traffic and nurturing leads. Social Media With 67% of online adults using social media to share information, you can’t afford to neglect widely popular online communities such as Facebook, Twitter, and Pinterest. Live Events and Webinars Take inbound marketing to the next level with online webinars and live events. And there’s much more: Videos, whitepapers, eBooks, e-newsletters, public speaking… Any opportunity to share valuable content is an opportunity to practice inbound marketing. 0 Reply Share Share Share on Facebook Share on Twitter Share on LinkedIn Share on WhatsApp Leave an answerCancel replyYou must login or register to add a new answer.