RAJESH SURESH DAKE Raigarh, India 210 Questions 106 Answers 0 Best Answers 32 Points View Profile 0 RAJESH SURESH DAKE Asked: February 22, 2020In: Marketing What is email marketing? 0 What is email marketing? Share Facebook 1 Answer Voted Oldest Recent RAJESH SURESH DAKE Raigarh, India 210 Questions 106 Answers 0 Best Answers 32 Points View Profile RAJESH SURESH DAKE Added an answer on February 22, 2020 at 4:04 pm Email marketing is a very user-friendly and cost-effective form of marketing. It is used all around the world to a large extent which allows business to communicate and get in touch directly with their customers. A quality email campaign can quickly generate both sales and brand awareness. In simple words, email marketing is a very lucid form of marketing and cost effective if done correctly. Why would a business need email marketing? There are few basic and may be the most important reasons for which a company should turn their attention to email marketing. Email accounts and traffic outnumber social media by far Email has 3X more user account than Facebook and Twitter combined. Facebook and Twitter combined has 0.2% of emails sent per day. Also, email marketing list solely belongs to you, unlike your fans and followers on social media platform. Above all, it brings in recurring revenue and it the most loyal customer base online (most of the time). This is the only reason why Amazon to ASOS, email marketing is so fruitful and widespread. Emails have the power to make people react It is the most personal and official data where consumers pay more attention when it reaches them directly unlike the Twitter message that they never read or the Facebook post that they often miss. Email is the original notification as we wake up in the morning and check emails. Whenever we buy anything from Amazon, we get the next email which recommends us to buy something based on our immediate purchase. We react to 40% off on your next purchase of bags through emails. Email drives cross-channel access Consumers read emails on their computer, mobiles, and tablets. A company will find access to them across various channels and platforms. Emails opened in mobile can come with an app link that will tell them to download the app. Thus, from each device, these companies will obtain data for the consumer’s behaviour and will be able to optimise their marketing activities accordingly. They will get an option into their user’s sphere. Pocket friendly One of the biggest reasons as to why every business should resort to email marketing mode of marketing for their brand awareness. A small business is always restrained in monetary terms. They will not have a hefty pocket to invest in the traditional method of marketing. Therefore, email marketing campaign through some software like SaaS email, Amazon cloud, SMTP relay servers, ESPs, etc. will help them develop their business and reach out to the crowd with less pocket pinch. 0 Reply Share Share Share on Facebook Share on Twitter Share on LinkedIn Share on WhatsApp Leave an answerCancel replyYou must login or register to add a new answer.