RAJESH SURESH DAKE Raigarh, India 210 Questions 106 Answers 0 Best Answers 32 Points View Profile 0 RAJESH SURESH DAKE Asked: February 22, 2020In: Marketing What is content marketing? 0 What is content marketing? Share Facebook 1 Answer Voted Oldest Recent RAJESH SURESH DAKE Raigarh, India 210 Questions 106 Answers 0 Best Answers 32 Points View Profile RAJESH SURESH DAKE Added an answer on February 22, 2020 at 4:45 pm Content marketing is the process of using various forms of content to inform the buyer’s journey. The overall goal, of course, is to get someone to purchase your product or service and then be delighted with it. But, each stage of the buyer’s journey has specific content associated with smaller conversion goals. There are dozens of infographics depicting a user’s journey but I really like the hourglass journey Gary Deasi created for SmartBear. 0 Reply Share Share Share on Facebook Share on Twitter Share on LinkedIn Share on WhatsApp Leave an answerCancel replyYou must login or register to add a new answer.