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RAJESH SURESH DAKE

RAJESH SURESH DAKE

  • Raigarh, India
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What are some best marketing strategies used in India?

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What are some best marketing strategies used in India?

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    1. RAJESH SURESH DAKE

      • Raigarh, India
      View Profile
      1. Fairness creams like “Fair & lovely” , exploit the desire of the ‘common’ Indian girl to look fair. There is a sister product of the above called “Fair & Handsome” that claims to make the men fair and handsome.
      2. A series of very famous ads titled “Men will be Men” by Imperial Blue liquor under the company Seagram’s (brand of Indian whisky & Single Malt). I just love their marketing strategy and ad campaigns.
      3. Maggi, a 2 minute noodles by subsidiary by Nestle . Their marketing campaign was pretty simple,targeting the kids and the mothers.
      4. Vodafone zoozoos which caught the attention of all the age groups. Their human like characters became an instant hit , thanks to the superb concept and the simple message they delivered.
      5. Another brilliant marketing concept was used by “Surf Excel” , a detergent brand. It had an emotional connect with the consumers with a simple tagline “Dirt is good” and aired various ads where kids are shown playing and having fun in dirt and mud . When they come back home, either their moms or their grand parents instead of scolding them are shown having a smile because they have Surf Excel.
      6. Health Drink products like Horlicks, Bournvita ,Complan and Milo. Almost all of them have the tagline “Taller, Stronger & Sharper”. IMHO, they offered none of them. They just acted as chocolate /flavor powders to make the otherwise bland milk taste better.
      7. Happy Dent chewing gum came up with a ingenious campaign showcasing the best use of their product for ‘sparkling’ white teeth. The ad campaign beautifully shows the bright white smile one gets after having the chewing gum, which makes every dark night bright.This ad campaign went on to become extremely popular in a humorous way and increased the brand presence of Happy Dent.
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